Competitiveness of companies as a starting point efficient motivating employees

Abstract

The purpose of this study is to underline the fact that the company is successful and competitive just as much as the good and successful individuals in it. In this sense, this study wants to emphasize that the motivation of employees is one of the most important factors of human resources management. Question that often asks is how to motivate employees and thus contribute to a better functioning of the company. This elaboration is based on the cognition that in the contemporary business world, managers of human resources know that the key is in the efficiency and competitiveness of the organisation. Further it indicates that the efficacy is, ratio of the engaged resources and the achieved results, where we often forget the most important resource, and that is the people employed in the firm. Namely, must not be forgotten investment in employees' knowledge, in order to be able to increase the scope business firms and achieve appointed aim, and ultimately increase the own business efficiency and competitiveness on market.

Rad ima za cilj da ukaže na činjenicu da je firma konkurentna i uspešna samo onoliko koliko su dobri i uspešni pojedinci u njoj. U tom smislu se ukazuje da je motivacija zaposlenih jedan od najvažnijih faktora upravljanja ljudskim potencijalima. Kako motivisati zaposlene i na taj način doprineti boljem funkcionisanju firme je pitanje koje se često nameće. U datoj elaboraciji polazi se od saznanja da u savremenom poslovnom svetu menadžeri ljudskih potencijala znaju da se ključna bitka vodi na području efikasnosti i konkurentnosti organizacije. Dalje se ukazuje da je efikasnost odnos angažovanih resursa i ostvarenih rezultata pri čemu se ne retko zaboravlja najvažniji resurs, a to su ljudi zaposleni u firmi. Naime, zaboravlja se na ulaganje u znanje zaposlenih kako bi bili osposobljeni da svojim angažovanjem uvećaju obim poslovanja firme i ostvare postavljene ciljeve, te u krajnjem povećaju njenu efikasnost poslovanja i konkurentnost na tržištu.