In the traditional sense, sales imply a set of activities and tasks undertaken
by companies to realise the selling of products and services. According to
the marketing business orientation, a sale is the final marketing program
of the given company. Modern companies implement marketing activities,
including sales over the Internet as a powerful global media. This has led to
a theoretical and practical shaping of Internet marketing as a new marketing
form. In accordance with the concept of Internet marketing, selling becomes
a sub-function of Internet marketing, that is, online sales.
Ključne reči:
online sales / internet marketing / online presentations / online negotiation / web sales
Izvor:
Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016), 2016, 501-506
TY - CONF
AU - Gašović, Milan
AU - Muhović, Almir
AU - Ćurčić, Nikola
PY - 2016
UR - http://RIVeC.institut-palanka.rs/handle/123456789/236
AB - In the traditional sense, sales imply a set of activities and tasks undertaken
by companies to realise the selling of products and services. According to
the marketing business orientation, a sale is the final marketing program
of the given company. Modern companies implement marketing activities,
including sales over the Internet as a powerful global media. This has led to
a theoretical and practical shaping of Internet marketing as a new marketing
form. In accordance with the concept of Internet marketing, selling becomes
a sub-function of Internet marketing, that is, online sales.
PB - Beograd : Singidunum University
C3 - Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016)
T1 - Online sale as a subfunction of internet marketing
EP - 506
SP - 501
DO - 10.15308/Sinteza-2016-501-506
ER -
@conference{
author = "Gašović, Milan and Muhović, Almir and Ćurčić, Nikola",
year = "2016",
abstract = "In the traditional sense, sales imply a set of activities and tasks undertaken
by companies to realise the selling of products and services. According to
the marketing business orientation, a sale is the final marketing program
of the given company. Modern companies implement marketing activities,
including sales over the Internet as a powerful global media. This has led to
a theoretical and practical shaping of Internet marketing as a new marketing
form. In accordance with the concept of Internet marketing, selling becomes
a sub-function of Internet marketing, that is, online sales.",
publisher = "Beograd : Singidunum University",
journal = "Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016)",
title = "Online sale as a subfunction of internet marketing",
pages = "506-501",
doi = "10.15308/Sinteza-2016-501-506"
}
Gašović, M., Muhović, A.,& Ćurčić, N.. (2016). Online sale as a subfunction of internet marketing. in Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016)
Beograd : Singidunum University., 501-506.
https://doi.org/10.15308/Sinteza-2016-501-506
Gašović M, Muhović A, Ćurčić N. Online sale as a subfunction of internet marketing. in Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016). 2016;:501-506.
doi:10.15308/Sinteza-2016-501-506 .
Gašović, Milan, Muhović, Almir, Ćurčić, Nikola, "Online sale as a subfunction of internet marketing" in Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016) (2016):501-506,
https://doi.org/10.15308/Sinteza-2016-501-506 . .
