Приказ основних података о документу
Online sale as a subfunction of internet marketing
dc.creator | Gašović, Milan | |
dc.creator | Muhović, Almir | |
dc.creator | Ćurčić, Nikola | |
dc.date.accessioned | 2021-08-03T12:24:41Z | |
dc.date.available | 2021-08-03T12:24:41Z | |
dc.date.issued | 2016 | |
dc.identifier.isbn | 978-86-7912-628-3 | |
dc.identifier.uri | http://RIVeC.institut-palanka.rs/handle/123456789/236 | |
dc.description.abstract | In the traditional sense, sales imply a set of activities and tasks undertaken by companies to realise the selling of products and services. According to the marketing business orientation, a sale is the final marketing program of the given company. Modern companies implement marketing activities, including sales over the Internet as a powerful global media. This has led to a theoretical and practical shaping of Internet marketing as a new marketing form. In accordance with the concept of Internet marketing, selling becomes a sub-function of Internet marketing, that is, online sales. | sr |
dc.language.iso | en | sr |
dc.publisher | Beograd : Singidunum University | sr |
dc.rights | openAccess | sr |
dc.source | Internatioanl Scientific Conference on ICT and E-business Related Research Sinteza (Beograd ; 2016) | sr |
dc.subject | online sales | sr |
dc.subject | internet marketing | sr |
dc.subject | online presentations | sr |
dc.subject | online negotiation | sr |
dc.subject | web sales | sr |
dc.title | Online sale as a subfunction of internet marketing | sr |
dc.type | conferenceObject | sr |
dc.rights.license | ARR | sr |
dc.citation.epage | 506 | |
dc.citation.spage | 501 | |
dc.description.other | Zbornik: [http://portal.sinteza.singidunum.ac.rs/issue/showAll/2016] | sr |
dc.identifier.doi | 10.15308/Sinteza-2016-501-506 | |
dc.identifier.fulltext | http://RIVeC.institut-palanka.rs/bitstream/id/583/bitstream_583.pdf | |
dc.type.version | publishedVersion | sr |