TY  - JOUR
AU  - Ćurčić, Nikola
AU  - Grubor, Aleksandar
AU  - Muhović, Almir
PY  - 2021
UR  - http://RIVeC.institut-palanka.rs/handle/123456789/399
AB  - Current sustainability challenges require businesses to develop their relations with customers
and markets through relationship marketing and jointly create added value of their services
responsive to environmental, social and economic requirements at the same time. This article also
supports the gender equality within the SDGs (fifth goal). As (SMEs Report, 2018) micro companies
make 89.137, small enterprises make 11.219, entrepreneurs in shops and services sectors make 272.969
and cooperatives in agriculture and food trade make 1.196, they comprise most of the SMEs sector in
Serbia, while Medium-sized firms make 2.517, and large enterprises make 540. Female entrepreneurs,
which represent 32% of all SMEs and 22% from cooperatives were selected for the research sample
with the aim to primarily represent the sectors their businesses operate within. The empirical research
was provided in Serbia in 2021 on the sample of 220 female enterprises, shops and cooperatives, most
of which operate in service sectors. The aim is to indicate the importance of the institutional factors
(IF, government support) and customer relationship marketing (CRM) and their influence on the
sustainability of the women’s enterprises (WES). Findings show that CRM significantly impacts the
WES, showing that the market and customer loyalty are the most important for the sustainability
and resilience of the business. At the same time, results show the importance of the IF government
measures’ and policies’ influence and reveal that insufficient attention that has been dedicated to
(WES) and SDGs goals of gender equality in feminist economics.
PB  - Basel : MDPI (Multidisciplinary Digital Publishing Institute)
T2  - Sustainability
T1  - Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia
IS  - 13
SP  - 10824
DO  - 10.3390/su131910824
UR  - https://hdl.handle.net/21.15107/rcub_rivec_399
ER  - 

@article{
author = "Ćurčić, Nikola and Grubor, Aleksandar and Muhović, Almir",
year = "2021",
abstract = "Current sustainability challenges require businesses to develop their relations with customers
and markets through relationship marketing and jointly create added value of their services
responsive to environmental, social and economic requirements at the same time. This article also
supports the gender equality within the SDGs (fifth goal). As (SMEs Report, 2018) micro companies
make 89.137, small enterprises make 11.219, entrepreneurs in shops and services sectors make 272.969
and cooperatives in agriculture and food trade make 1.196, they comprise most of the SMEs sector in
Serbia, while Medium-sized firms make 2.517, and large enterprises make 540. Female entrepreneurs,
which represent 32% of all SMEs and 22% from cooperatives were selected for the research sample
with the aim to primarily represent the sectors their businesses operate within. The empirical research
was provided in Serbia in 2021 on the sample of 220 female enterprises, shops and cooperatives, most
of which operate in service sectors. The aim is to indicate the importance of the institutional factors
(IF, government support) and customer relationship marketing (CRM) and their influence on the
sustainability of the women’s enterprises (WES). Findings show that CRM significantly impacts the
WES, showing that the market and customer loyalty are the most important for the sustainability
and resilience of the business. At the same time, results show the importance of the IF government
measures’ and policies’ influence and reveal that insufficient attention that has been dedicated to
(WES) and SDGs goals of gender equality in feminist economics.",
publisher = "Basel : MDPI (Multidisciplinary Digital Publishing Institute)",
journal = "Sustainability",
title = "Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia",
number = "13",
pages = "10824",
doi = "10.3390/su131910824",
url = "https://hdl.handle.net/21.15107/rcub_rivec_399"
}

Ćurčić, N., Grubor, A.,& Muhović, A.. (2021). Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia. in Sustainability
Basel : MDPI (Multidisciplinary Digital Publishing Institute).(13), 10824.
https://doi.org/10.3390/su131910824
https://hdl.handle.net/21.15107/rcub_rivec_399

Ćurčić N, Grubor A, Muhović A. Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia. in Sustainability. 2021;(13):10824.
doi:10.3390/su131910824
https://hdl.handle.net/21.15107/rcub_rivec_399 .

Ćurčić, Nikola, Grubor, Aleksandar, Muhović, Almir, "Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia" in Sustainability, no. 13 (2021):10824,
https://doi.org/10.3390/su131910824 .,
https://hdl.handle.net/21.15107/rcub_rivec_399 .